AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase — from shipping, tracking, returns, and reviews — helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
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Marketing Communication. General Info. Institution: Istanbul Bilgi University. Degree Level: Masters. Modality: On-Site. Year Implemented: 2007 …
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Netflix has launched two games in Poland — the first offerings in the new value-added tactic designed to help attract and retain subscribers.
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Have you been tasked with the job of creating a request for proposal, or an RFP?
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The advertising industry, which influences global purchasing decisions and is vital for companies trying to reach diverse audiences, has been confronting its diversity and inequity issues since the Black Lives Matter protests last June. Ad agencies have committed to do more diversity training, eliminate pay gaps among underrepresented groups, and diversify their staffs, especially in the C-suite. […]
The post 13 top consultants and experts helping advertisers address their longstanding diversity problems appeared first on 4A's.
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