Even if you only have a very basic, preliminary understanding of how search engine marketing works… …maybe you read a few articles about “this SEO stuff”. I’m sure you’ve heard of “keywords” otherwise known as search terms. In you and I’s focus industry, restoration, the most common being what I call “The Big 4” and are pretty obvious really… Water Damage Restoration Water Removal Water Mitigation Mold Remediation Whether your using them for Google Ads PPC campaign targets, anchor texts for linkbuilding, or the basic ideas for content generation for blog posts, videos, press releases, etc… Those are the big ones. Those get the highest search volume by far coupled with being highly relevant as far as “commercial intent” goes. That said, there are tons of other keywords of all sorts that are highly relevant to our water damage lead gen campaigns. Some only get a handful of searches per month in any particular location. That’s fine…they add up in a big way when you start o...